Fixel font

Problem: MacPaw faced the challenge of designing a custom font that not only reflected its brand values but also maintained readability and aesthetic appeal across various mediums. Achieving the delicate balance between uniqueness and functionality was crucial to effectively convey MacPaw's identity through typography. Role and Collaboration: In this project, I was responsible for ensuring the quality of the font design. Collaborating closely with the Alpha Bravo design team, I provided insights into the font's balance, readability, and overall aesthetics. My role involved attending typography workshops, identifying and addressing various design bugs, creating proofs, and testing the font's characters and numerals in both Cyrillic and Latin scripts. Additionally, I examined kerning and letter anatomy, resolving issues with diacritical marks and addressing discrepancies in text rendering. Approach: Our approach prioritized balanced design and meticulous micro-adjustments. We meticulously examined each letterform, focusing on achieving optimal harmony and coherence within the font. Through iterative testing and refinement, we ensured that the font's design met MacPaw's branding objectives while maintaining legibility and visual appeal. I extensively tested the font across web and desktop environments, assessing its performance in different contexts, including headers and body text. Solution: The culmination of our efforts resulted in the successful development of a custom font that embodies MacPaw's brand identity. The font strikes a harmonious balance between uniqueness and functionality, conveying MacPaw's innovative spirit while ensuring readability across various platforms and applications. By addressing design bugs, refining letter anatomy, and optimizing text rendering, we created a font that aligns seamlessly with MacPaw's visual identity and enhances brand recognition.