Marketing Campaign Setapp

Market Analysis & Targeting: We began with in-depth market research to understand audience behavior, particularly how users approach productivity apps. This helped refine our target demographic and identify pain points, such as distraction and the need for efficiency. Campaign Concept & Messaging: The core campaign message, “If you find yourself sidetracked from one task to another, Setapp is here to help you focus and complete any job,” was chosen to reflect a relatable, everyday experience of digital distractions. This message underlined Setapp’s role as a productivity booster, ready to help users get back on track. Creative Execution: We developed a visual identity inspired by familiar digital elements like loading bars and pop-ups, bringing in playful, modern graphics that mirror users' daily online interactions. The visuals were carefully crafted to be both engaging and instantly recognizable. Channel Strategy: The campaign was deployed across multiple channels, including video ads, display ads, and social media, ensuring maximum visibility and engagement. Each platform was tailored to present Setapp's message in a format best suited for that audience segment. Results: The campaign successfully increased Setapp’s brand visibility and audience engagement across key U.S. and European markets. With significant boosts in site traffic and brand recall metrics, the project underscored Setapp's relevance as an essential productivity tool.